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Nationality American Education Occupation Author, Marketing Professor, Economist and Consultant Known for marketing, economics Website Philip Kotler (born May 27, 1931) is an American author, consultant, and professor; currently the S. Johnson Distinguished Professor of International Marketing at the at. He is the author of over 60 marketing books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as 'the link between society's needs and its pattern of industrial response.' Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles.

Philip Kotler's contributions to marketing theory and practice. 2008-1-00203-mn-bab 2.pdf - 9 2. 3 Bauran Pemasaran 2. 1 Definisi Bauran Pemasaran Menurut Kotler 2002, p18, bauran pemasaran adalah seperangkat alat pemasaran yang digunakan.

Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published Confronting Capitalism: Real Solutions for a Troubled Economic System in 2015, Democracy in Decline: Rebuilding its Future in 2016, and Brand Activism: From Purpose to Action in 2018. Contents • • • • • • • • • Early life [ ] Both of Kotler's parents, Betty and Maurice, emigrated in 1917 from Russian Empire (currently territory of Ukraine) and settled in Chicago, where Kotler was born on May 27, 1931. He studied at for two years and was accepted without a bachelor's degree into the Master's program at the (1953 [ ]) and his PhD at (1956 [ ]), earning both degrees in economics. He studied under three in:,,. He did a year of work in mathematics at and in at the University of Chicago.

[ ] Views about marketing [ ] External video,, 57:30, Kotler starts speaking at 3:30 Kotler started teaching marketing in 1962 at the, Northwestern University. He believed marketing was an essential part of economics and saw as influenced not only by price but also by,,,, and various middlemen (agents,,, etc.) operating as sales. Philip Kotler holds that: 'the organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being.' He links the profit motive to the satisfaction of consumer wants and society's well-being.

In order to market effectively, Kotler believes the marketing purpose of elevating consumer well-being has to be put at the heart of company strategy and be practiced by all managers. [ ] In 2003, the cited Kotler's three major contributions to marketing and to management: First, he has done more than any other writer or scholar to promote the importance of marketing, transforming it from a peripheral activity, bolted on to the more 'important' work of production. Second, he continued a trend started by Peter Drucker, shifting emphasis away from price and distribution to a greater focus on meeting customers' needs and on the benefits received from a product or service. Third, he has broadened the concept of marketing from mere selling to a more general process of communication and exchange, and has shown how marketing can be extended and applied to charities, arts organizations, political parties and many other non-commercial situations. Kotler argued for broadening the field of marketing to cover not only commercial operations but also the operations of and government agencies. He held that marketing can be applied not only to products, services, and experiences, but also to causes, ideas, persons, and places. Thus a museum needs the marketing skills of Product, Price, Place, and Promotion (the ) if it is to be successful in attracting visitors, donors, staff members, and public support.